I can understand the feeling when someone asks you to setup the entire digital marketing engine at an emerging organization and how it can completely overwhelm you! The sheer amount of channels that you leverage to engage with your consumers is both a boon and a bane. It sure does give you options to measure conversions across various channels and optimize your marketing spend based on whatever channel works best for your business, but it also will stretch you to the core with the amount of effort required to setup the various channels and optimize conversions for each of those channels.
Oli Gardner has created this massive infographic on all the tasks you have at your hands as someone setting up the digital marketing engine from scratch. This is impressive, beautiful and brilliant – Digital Marketing Guide!